Established in 2004, alice McCALL is the eponymous label of fashion designer, Alice McCall. McCall's career in fashion at the ripe age of 19 when she moved to London to work as a stylist for Conde Naste. As a hobby she began selling one of a kind silk pieces on the side and quickly gained a fan base. Her creations were purchased and worn by style icons Kate Moss and Alexander McQueen muse, Katy England.
With a focus on intricate detailing, season after season, the brand's designs remain uniquely feminine. Playing with the graphic use of space and color, experimenting with fabric techniques from delicate hand embroidery to developing custom in-house designed laces, the concept of 'craft' is something that remains core to the brands DNA. The resulting designs are pretty and feminine, chic and bohemian - instantly recognizable as an Alice McCall creation.